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Gift Basket Business Articles

A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.

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Marketing Tips To Get New Clients

Getting new customers or new clients is not easy, it requires hard work, dedication, consistency and above all patience. But there are...

Jayne Groenewald

Jul 11, 20172 min read

Patience Is A Virtue

Patience Is A Virtue

Patience Is A Virtue

I bet when you first started out in business, you thought you would be unstoppable, everybody would want your beautiful gift baskets and...

Jayne Groenewald

Jul 6, 20174 min read

Marketing Is A Science - Part 6 - Experimenting and Testing

Marketing Is A Science - Part 6 - Experimenting and Testing

Marketing Is A Science - Part 6 - Experimenting and Testing

Definition of Science - The intellectual and practical activity encompassing the systematic study of the structure and behaviour of the...

Jayne Groenewald

Jul 5, 20174 min read

Do You Know Your Business Numbers

I was watching The Hotel Inspector on the telly last night and there was one section of the program that made me sit up and take notice....

Jayne Groenewald

Jul 5, 20172 min read

Marketing Is A Science - Part 5 - The 4 P's Of Marketing

Marketing Is A Science - Part 5 - The 4 P's Of Marketing

Marketing Is A Science - Part 5 - The 4 P's Of Marketing

There are four element's to the marketing mix (often referred to as the 4 P's). This mix is used by marketing and branding agencies...

Jayne Groenewald

Jun 29, 20173 min read

Why You List On Ebay

Why You List On Ebay

Why You List On Ebay

There are only two reasons for listing on Ebay (aside from reaching millions of potential customers that is). You want to make sales and...

Jayne Groenewald

Jun 26, 20175 min read

How The Serenity Prayer Can Help You In Business

How The Serenity Prayer Can Help You In Business

How The Serenity Prayer Can Help You In Business

Contrary to popular belief the Serenity Prayer is not just for those attending AA (Alcoholics Anonymous). It is a great prayer to use...

Jayne Groenewald

Jun 22, 20174 min read

Marketing Is A Science - Part 4 - Where To Market

If you have read through the first three parts of this series of articles, then you should by now have a good idea of what your ideal...

Jayne Groenewald

Jun 22, 20173 min read

Knowledge Is Power

Knowledge Is Power

Knowledge Is Power

When starting a gift basket business (or any business for that matter) we choose the path we want to take based on our skills and...

Jayne Groenewald

Jun 21, 20172 min read

Improving Sales On Ebay

There is a lot to be said about selling on Ebay, after all it is a marketplace that has millions of visitors, and this can only be good...

Jayne Groenewald

Jun 19, 20177 min read

Are You Headed In The Right Direction?

Are You Headed In The Right Direction?

Are You Headed In The Right Direction?

I came across this quote this morning and it made me think. Are you headed in the right direction with your business? Very often we do...

Jayne Groenewald

Jun 19, 20171 min read

Why Software Is A Friend To Small Business

Running a business is never easy, many of the tasks that need to be completed are time consuming, and take you away from what you really...

Jayne Groenewald

Jun 17, 20172 min read

Marketing Is A Science - Part Three - Marketing Message

If you have read through our previous two articles Start With Your Products and Buyer Persona then these will help you to determine your...

Jayne Groenewald

Jun 16, 20173 min read

There Is No Such Thing As An Overnight Success

So many times we hear of somebody becoming an overnight success. There is no such thing. What is omitted is the years of patience,...

Jayne Groenewald

Jun 16, 20172 min read

Don't Let Them Forget You

Don't Let Them Forget You

Don't Let Them Forget You

You may spend an awful lot of time and/or money in obtaining a customer, but once you have them what do you do with them? Many are so...

Jayne Groenewald

Jun 15, 20172 min read

Opportunities Are All Around You

In order to take your business to success you need to be able to identify opportunities and then take action on these opportunities....

Jayne Groenewald

Jun 14, 20172 min read

Creativity Is Not Perfect

The best gift basket designs require some element of creative flair, after all don't our customers deserve the very best presentations...

Jayne Groenewald

Jun 14, 20172 min read

Marketing Is A Science - Part Two - Buyer Persona = Target Market

Marketing Is A Science - Part Two - Buyer Persona = Target Market

Marketing Is A Science - Part Two - Buyer Persona = Target Market

In this article we are going to look at buyer personas, and how this defines your target market. But let's start with what a buyer...

Jayne Groenewald

Jun 5, 20176 min read

Marketing Is A Science - Part One - Start With Your Products

Marketing Is A Science - Part One - Start With Your Products

Marketing Is A Science - Part One - Start With Your Products

Although it is said that marketing is creative and marketing is an art, there is also a science aspect to marketing, or at least there is...

Jayne Groenewald

May 31, 20176 min read

This Opportunity Can Help You Succeed

This Opportunity Can Help You Succeed

This Opportunity Can Help You Succeed

When it comes to opportunities you need to identify gaps in the market. These gaps become opportunities for your business. In previous...

Business Opportunities

Jayne Groenewald

May 28, 201711 min read

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