What Is Perceived Value
Gift Basket Business Articles
A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.
Pricing Considerations
Focus On Your Pricing
Profit Is Not A Dirty Word
How To Calculate The Cost Of Each Basket When Purchased In Sets
There Is More Than One Way To Price Gift Baskets
Wholesale Or Retail - Which Is Better?
Offering Discounts
10 Great Reasons You Should Not Underprice
Yet Another Reason To Increase The Prices Of Your Gift Basket
Overcoming The Obstacle Of Ridiculously Low Prices
How To Win Sales Without Dropping Prices
Are you Pricing Yourself Out Of Business?
Why You Should Raise Your Prices
Should You Pass Your Savings On To Your Customers?