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Gift Basket Business Articles

A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.

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The Difference Between Strategy and Tactics

Marketing is a complicated and ever-evolving field. With this in mind it is important to understand the difference between two important...

Jayne Groenewald

Jun 7, 20235 min read

Is Using Google Ads Worth It?

I have written about using Google Ads (previously Google Adwords) in the past, and thought it was time to revisit this as I don't think...

Jayne Groenewald

Oct 24, 202111 min read

Marketing Your Tagline

A few years ago I wrote an article on What's Your Slogan. This article covered how to create a slogan or tagline. But thinking on it...

Jayne Groenewald

Jun 18, 20214 min read

Easy To Implement Strategies

Sometimes we get bogged down with everything that we want to do and achieve, so much so that we end up doing things that are not...

Jayne Groenewald

Jun 1, 202113 min read

Finding Customers - Thinking Outside The Box

One of the areas that many struggle with is finding new customers. For most social media is their go to place for finding these and for...

Jayne Groenewald

Apr 17, 20214 min read

A Website Should Be Part Of Your Marketing Strategy

Many small business owners don't have a website, they perhaps see it as unnecessary, too difficult or too much hard work. The reality is...

Jayne Groenewald

Mar 10, 202115 min read

Utilizing Instagram Story Ads

Instagram Story Ads provide a unique way for you to engage with your customers and your target market. There are over 500 million...

Jayne Groenewald

Dec 23, 20205 min read

Do You Have A Marketing Tool Box

Probably one of the most difficult things we face in business is marketing. It should be easy but the reality is that it is not. ...

Jayne Groenewald

Dec 14, 20204 min read

Don't Sweat Cold Calling

Cold calling potential clients brings us all out in a cold sweat, and yet it needn't be that way. Even now in 2020 cold calling,...

Jayne Groenewald

Sep 15, 20205 min read

Why Consumer Trends Are Important

Consumer trends can go beyond what most consumers are buying right now, circumstances in the world can also have an affect on ....

Jayne Groenewald

Apr 6, 20204 min read

Text Marketing

Think about text marketing as email marketing but with a ......

Jayne Groenewald

Jan 13, 20203 min read

Using Facebook Marketplace

It is for this reason that if you are not already making use of Facebook Marketplace you should give it some ....

Jayne Groenewald

Jan 8, 20204 min read

The Benefits of a Company LinkedIn Page

The Benefits of a Company LinkedIn Page

The Benefits of a Company LinkedIn Page

LinkedIn is a social media platform used by businesses and professionals and is probably one of the ....

Jayne Groenewald

Nov 25, 20193 min read

Tips For Writing Ad Copy That Works

Tips For Writing Ad Copy That Works

Tips For Writing Ad Copy That Works

...if you are going to advertise your business you need to write ad copy. So what is ad copy exactly? Ad copy simply means ...

Jayne Groenewald

Nov 4, 20193 min read

Stop Believing The Hype

Stop Believing The Hype

Stop Believing The Hype

Hype is where so-called gurus advise that all you need to do is follow their marketing models & success will be yours. Hype is where they..

Jayne Groenewald

Oct 4, 20196 min read

Why You Need A Sales Strategy

When you run your own business then sales is a necessity. It does not matter whether you love or hate the sales aspect of your business...

Jayne Groenewald

May 14, 20193 min read

Marketing Is Important

Marketing Is Important

Marketing Is Important

When building your business it is vital that you remember how important marketing is. After all if you are not telling people that you...

Jayne Groenewald

Feb 11, 20193 min read

Find Your Competitive Edge

Find Your Competitive Edge

Find Your Competitive Edge

Finding your competitive edge is far easier than you might think. For most people they base their competitive edge on price and yet when...

Jayne Groenewald

Sep 17, 20184 min read

The Art Of Conversation Can Help You Win Sales

When it comes to sales many might say that you need the gift of the gab, but this is not necessarily true. If you have great...

Jayne Groenewald

Aug 27, 20182 min read

Immunize Yourself Against Hearing No As An Answer

Immunize Yourself Against Hearing No As An Answer

Immunize Yourself Against Hearing No As An Answer

One of the biggest fears we have when stepping outside of our comfort zones is hearing the word "No". And yet it is a valid answer. Not...

Jayne Groenewald

Aug 13, 20184 min read

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