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Gift Basket Business Bee
Gift Basket Business Articles
A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.
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Move Out the Old — Bring In the New
Profitable inventory practices keep the cash flowing. Even the smallest start-up business needs a systematic method for keeping up with...
Jayne Groenewald
Mar 14, 20155 min read
Increase Profits With Upselling
You have probably already decided on your pricing strategy, but may now be wondering how you can convince customers to spend a little bit...
Jayne Groenewald
Mar 14, 20154 min read
The Right Shred
Building sturdy, stable baskets is the aim of all basket pro’s. But learning how to build baskets with strong mechanics can be complex....
Jayne Groenewald
Mar 14, 20151 min read
Selling Father's Day
Sport & Hobby Baskets A whole new movement is sweeping the country where men are becoming more involved in parenting children. It’s...
Jayne Groenewald
Mar 14, 20153 min read
5 Deadly Sins in Sales
1 “Slam dunking” a prospect into buying may make a sale but not a long-term client. The one-call sales approach is being replaced by the...
Jayne Groenewald
Mar 13, 20152 min read
Sell More By Going The Distance
If you listen to many sales gurus, you might think that making a sale is as simple as saying certain magic words and presto - the...
Jayne Groenewald
Mar 13, 20154 min read
12 Principles that Ensure Success
1. Principle of Purpose: The need to know exactly what you want. Set goals that are important to you and determine the price you are...
Jayne Groenewald
Mar 13, 20152 min read
How to Avoid a Three-Year Burnout Trap
It happens in the best of businesses: the burnout trap. The first year of a business is intense and exciting. Every day provides a new...
Jayne Groenewald
Mar 13, 20155 min read
Smart Moves for Tough Times
Do’s and Don’ts in a Shaky Economy Troubled by recent trends in the economy? You are not alone. While no one wants to over-react to...
Jayne Groenewald
Mar 13, 20154 min read
Getting Past the GateKeeper Script
Everyone knows PERSISTENCE is key to making the sale. Time-crunched corporate clients may very well want and need your service, but...
Jayne Groenewald
Mar 13, 20152 min read
Prospect Knowledge
Every gift basket business owner needs a certain body of knowledge to be successful. They need to know how to make attractive baskets,...
Jayne Groenewald
Mar 13, 20155 min read
How To Colour Co-ordinate Mismatched Products
In our article "Taming The Wild Wheel Of Colour" we advised how to use a colour wheel for colour coordinating your gift baskets. But...
Jayne Groenewald
Mar 11, 20152 min read
Taming the Wild Wheel of Colour
The use of colours in your gift baskets can evoke feelings and emotions. Many baskets are put together without any thought to the colour...
Jayne Groenewald
Mar 11, 20155 min read
Marketing Strategies for Everyday Business
Getting to the right people at the right time with the right message … affordably … is the obvious key to marketing success. But which...
Jayne Groenewald
Mar 8, 20158 min read
How To Win Sales Without Dropping Prices
Sales people are motivated to earn commissions. So when they enter a sales situation, they naturally think of money, and they think the...
Jayne Groenewald
Mar 8, 20154 min read
How To Prepare Baskets For Shipping
Most of us THINK we know how to ship baskets . . . but do we? If you’ve ever shipped yourself a basket, you’d probably be horrified to...
Jayne Groenewald
Mar 8, 20153 min read
Ten Most Overlooked Home Based Expenses
"I can charge less," you say "because I don't have any overheads." Wrong! Here are 10 of the most common overlooked expenses in the home....
Jayne Groenewald
Mar 8, 20155 min read
Positioned To Last
Perceived value is the new buzzword. Bigger containers, taller merchandise, more stuff and less fluff all help add value to a gift...
Jayne Groenewald
Mar 8, 20152 min read
How Your Body Language Can Turn A Hard Customer Into A Soft Sell
Dogs hear sounds our ears can’t detect. Bats see shapes our eyes can’t perceive in the dark. And customers pick up subliminal signals...
Jayne Groenewald
Mar 7, 20158 min read
Enhance-It! Enhancements Vs. Products
Basket designers have always asked the probing question: “Should we enhance our design or not?” Photo 1. The decision to choose a design...
Jayne Groenewald
Mar 7, 20152 min read
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