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Gift Basket Business Articles
A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.
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American Professionals On Corporate Markets
I have written quite a few articles on the corporate market and thought that you may want to see how the Americans did it, after all they...
Jayne Groenewald
May 20, 20163 min read
Mastering Rejection
Throughout your business life you are going to face rejection, many of your clients and customers will say no to your offerings, but that...
Jayne Groenewald
May 20, 20165 min read
Sympathy Gift Baskets
One area that is not addressed by many gift basket companies in the UK is the need for sympathy or condolence gift baskets. In fact I...
Jayne Groenewald
May 19, 20164 min read
Bright Ideas
Most of us don’t associate the word “creative” with “selling.” We don’t hesitate to think of ourselves and other gift basket designers as...
Jayne Groenewald
May 18, 20164 min read
Building Your Business Outside Of Holiday Seasons
We all love the holiday seasons, we can easily promote gft baskets for Christmas, Valentines Day, Mothers Day etc... But what about those...
Jayne Groenewald
May 17, 20163 min read


Create your Marketing Calendar
In a previous article I talked about taking one step at a time. Now although this means that you should concentrate on the next step you...
Jayne Groenewald
May 15, 20163 min read
Benefits Sell - Features Don't
You may have heard the saying 'Benefits Sell - Features Don't' I have myself told a few members to sell the benefits of their gift...
Jayne Groenewald
May 13, 20166 min read
Overcoming Sales Objections
One of the most difficult parts of the sales process is overcoming the sales objection. However this is a part of the sales process that...
Jayne Groenewald
May 11, 20167 min read


Is Running Your Business Overwhelming You?
You probably know people who accomplish so much with the same amount of time as you have, and have left you feeling overwhelmed. You may...
Jayne Groenewald
May 9, 20162 min read
Your Marketing Mindset - And What You Can Do About It
One of the biggest barriers that stands between yourself and your business goal is your own mindset and attitude to marketing and selling....
Jayne Groenewald
Apr 29, 20164 min read
Closing Questions You Should Be Asking
One thing that many of us forget to do when attending a meeting with a corporate client, is to ask closing questions. Of course asking...
Jayne Groenewald
Apr 27, 20162 min read
Top Tips For Running A Successful Home Based Business
It can sometimes be tough working from home. I have spoken about this before, you need to wear many hats as a home based business owner....
Jayne Groenewald
Apr 24, 20165 min read
What Would You Say If A Client Asked You To 'Tell Them More'?
One of the biggest mistakes we can make is the response we give when a customer or corporate client asks us to 'tell them more'. The...
Jayne Groenewald
Apr 22, 20164 min read
Using Unusual Containers and Gift Basket Themes
With this month being the competition for unusual themes or containers, I thought it would be a good idea to cover a little more on this...
Jayne Groenewald
Apr 21, 20163 min read
Do You Feel Like You Are Talking To Yourself On Social Media?
I am a huge fan of logic and common sense and the bigger the dose the better. That is why when I come across articles that are logical...
Jayne Groenewald
Apr 20, 20164 min read
Marketing Methods Of The Past - Do They Still Work?
Marketing trends come and go, and this constant change can be confusing when it comes to marketing your products. I think one of the...
Jayne Groenewald
Apr 20, 20165 min read
Before Purchasing Stock Ask Yourself These Questions
As designers, sometimes we see products that just get our minds whirling with the great designs that can be made with products that are...
Jayne Groenewald
Apr 19, 20163 min read
Your Shop (or website) Layout Can Bring Customers In Or Turn Them Away
I wanted to address this issue, because some VIP members do not work from home, but rather from their shop. The reason that I wanted to...
Jayne Groenewald
Apr 19, 20163 min read


Get Your Baskets On TV
If you watched Eastenders on the 8th April 2016 you would have come across a scene where Martin was carrying a gift basket when...
Jayne Groenewald
Apr 9, 20163 min read
Business Skills Every Business Owner Should Have
When many start out in the gift basket industry they do so because of their creativity, (or perhaps even with the thought that entering...
Jayne Groenewald
Apr 8, 20166 min read
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