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Gift Basket Business Articles
A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.
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The Three Primary Requirements of a USP
Your USP (Unique Selling Proposition) should resonate with potential customers. It should tell potential customers what sets you aside...
Jayne Groenewald
Jun 29, 20163 min read
Opportunities In Consignment Sales
As always we are constantly looking for new opportunities to sell. One opportunity that is very often overlooked is consignment sales. ...
Jayne Groenewald
Jun 23, 20164 min read


A Guide To A/B Testing
When it comes to marketing many of us forget to test, and yet marketing is a science and science requires research and testing. It is...
Jayne Groenewald
Jun 22, 20168 min read
It's Quite Simple Really - You Just Have To Take Action
One of the most important factors when it comes to marketing your business is to take action. It is only by taking action that you can...
Jayne Groenewald
Jun 21, 20164 min read


Stock Odds and Ends
There comes a time in every gift basket designers life where you are left with loads of mismatched products. It doesn't matter how hard...
Jayne Groenewald
Jun 21, 20161 min read
Marketing Gift Baskets to Small Business Owners:
Small business owners can be your best clients so it is wise not to neglect them in favour of larger corporations. When working with...
Jayne Groenewald
Jun 15, 20164 min read
Quality Verses Quantity: How to get both
Why does it seem you always have to make a choice between quality and quantity? More often than not you do, particularly when there are...
Jayne Groenewald
Jun 15, 20162 min read
Networking
The ability to connect with people is essential to success in any business. Opportunities to interact with others on a personal level...
Jayne Groenewald
Jun 14, 20164 min read


Corporate Markets That American Designers Target
A lot of our articles cover the corporate market and there is one simple reason for this. Corporate gift giving is one of the fastest...
Jayne Groenewald
Jun 12, 20165 min read
10 Ways to Use Warm Call Gifts to Sell
Warm call gifts can be one of the most undervalues tools in this business, and yet it is the most inexpensive and most effective methods...
Jayne Groenewald
Jun 9, 20166 min read


Quick Fix Gifts
Recently I created a video showing you how you can create gifts for small corporate budgets. In that exercise I used gift bags as an...
Jayne Groenewald
Jun 3, 20163 min read
Are You Missing Out On Opportunities That Are Right On Your Doorstep?
I was reading an article this morning about a gift basket business in America (Baskets & Beyond) This lady was highlighting how many...
Jayne Groenewald
Jun 3, 20162 min read
Tips For Entrepreneurial Success.
You may not think of yourself as an entrepreneur, however just that fact that you have decided to start your own business puts you into...
Jayne Groenewald
Jun 3, 20163 min read
Reaching The Male Market
Unlike women who shop for relaxation, most men do not like to shop. Men claim that it’s because they are hunters, not browsers. Whatever...
Jayne Groenewald
Jun 3, 20163 min read


Fruit Gift Baskets Make Excellent Gifts For Any Occasion
Fruit gift baskets are quite a popular gift for a huge variety of occasions. Not only does fruit fit in with just about any diet...
Jayne Groenewald
Jun 2, 20164 min read
Five Steps To Successful Corporate Callbacks
So, you've made a great sales pitch, your prospect seems to like your sample basket as well as your proposal and asks you to give him a...
Jayne Groenewald
Jun 1, 20165 min read
Offering Discounts
Offering discounts can be both healthy and deadly for your business depending on how you look at it. Offering discounts can bring in...
Jayne Groenewald
May 27, 20163 min read
Developing Your Business Goals
During the course of running your business it is important to set goals, both short term and long term. Without goals you have no...
Jayne Groenewald
May 26, 20164 min read
Creating a Newsletter
Regardless of whether you’re in the corporate gift business or individual gift business, you know your target audience is comprised of...
Jayne Groenewald
May 26, 20163 min read
Anticipating Corporate Questions
When you attend a corporate meeting there may be questions that arise that you have not anticipated. These can cause a problem if you...
Jayne Groenewald
May 20, 20165 min read
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