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Gift Basket Business Articles

A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.

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Customer Service Tips

Many home based businesses offer their customers 'excellent customer service' however this raises the question of how you plan on...

Jayne Groenewald

Jan 16, 20174 min read

There Is More Than One Way To Price Gift Baskets

There is more than one way to price gift baskets. There is no hard and fast rule, you need to do what is best for you and your business....

Jayne Groenewald

Nov 23, 20163 min read

Don't Forget To Backup

Backing up your data is imperative. You may think that your data is safe in the cloud or with the software or online resource you are...

Jayne Groenewald

Nov 23, 20162 min read

Why America's Gift Basket Industry Is So Successful

America has a huge gift basket industry, which means that we can learn a lot from them. I have spent the past four years studying the...

Jayne Groenewald

Nov 21, 20169 min read

Know The Difference Between Turnover, Gross Profit and Net Profit

Know The Difference Between Turnover, Gross Profit and Net Profit

Know The Difference Between Turnover, Gross Profit and Net Profit

I was amazed recently to realise just how many people in business do not know the difference between gross and net profit or even know...

Jayne Groenewald

Nov 20, 20162 min read

SEO Factors - Special Algorithm Rules

Everything is not always as it seems and for this reason special algorithm rules were put into place. These rules are as follows. (Not...

Search Engine Optimisation

Jayne Groenewald

Nov 16, 20162 min read

SEO Factors - Social Signals

Just about everybody has a social media page for their business, but for the most part these are not being used effectively for SEO, SEO...

Search Engine Optimisation

Jayne Groenewald

Nov 16, 20163 min read

SEO Factors - Brand Signals

Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made...

Search Engine Optimisation

Jayne Groenewald

Nov 16, 20163 min read

SEO Factors - Page Level Factors

SEO Factors - Page Level Factors

SEO Factors - Page Level Factors

In the last article we had a look at domain factors in SEO, in this article we will take a look at page level factors. Remember I will...

Search Engine Optimisation

Jayne Groenewald

Nov 15, 201615 min read

SEO Factors - Site Level Factors

SEO Factors - Site Level Factors

SEO Factors - Site Level Factors

In a previous article we had a look at page level factors and in this we will look at site level factors. Many of these won't apply to...

Search Engine Optimisation

Jayne Groenewald

Nov 15, 20166 min read

SEO Factors - Backlinks

Back-links are also known as inbound or incoming links, and they are links to your website from another place on the internet. They are...

Search Engine Optimisation

Jayne Groenewald

Nov 15, 20168 min read

SEO Factors - User Interaction

User interaction is what visitors do once they get to your site. Are they having a look around or are they clicking straight back off...

Search Engine Optimisation

Jayne Groenewald

Nov 15, 20164 min read

SEO Factors - Domain

When it comes to SEO there are many factors that come into play. I have said this before and I will say it again, SEO is not something...

Search Engine Optimisation

Jayne Groenewald

Nov 9, 20169 min read

How To Set Up Google Remarketing

How To Set Up Google Remarketing

How To Set Up Google Remarketing

When I first spoke about remarketing I was going to do a video on how to set it all up, however as I already have remarketing setup on my...

Jayne Groenewald

Oct 28, 20163 min read

What Is Branding?

What Is Branding?

What Is Branding?

There is a misconception that branding is all about your logo, and yet this couldn't be further from the truth. Your logo is just one...

Jayne Groenewald

Oct 28, 20167 min read

Marketing - Take It One Step At A Time

Marketing - Take It One Step At A Time

Marketing - Take It One Step At A Time

Marketing can be so daunting, and when you are not getting results then it can feel devastating, and you may even feel like throwing in...

Jayne Groenewald

Oct 26, 20167 min read

Define The Priority (and the purpose) Of The Actions You Take In Your Business

Define The Priority (and the purpose) Of The Actions You Take In Your Business

Define The Priority (and the purpose) Of The Actions You Take In Your Business

When it comes to running your business, there are many aspects that require you taking action. But I have been thinking how many of us...

Jayne Groenewald

Oct 14, 20164 min read

Start A Business Journal

Start A Business Journal

Start A Business Journal

I was thinking today about how far I have come over the years, not only in the Association, but in my own gift basket business as well as...

Jayne Groenewald

Oct 12, 20164 min read

Target Existing Customers

Target Existing Customers

Target Existing Customers

It is true that more often than not many businesses spend so much time looking for new customers that they totally forget about staying...

Jayne Groenewald

Oct 11, 20162 min read

What Is Your Business Model?

What Is Your Business Model?

What Is Your Business Model?

Probably one of the most confusing questions that a small business can be asked is 'What is your business model?' Many people do not...

Jayne Groenewald

Oct 10, 20163 min read

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