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Gift Basket Business Articles
A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.
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Three Ways to Market Gift Baskets
When you think about promoting your business, does “I don’t have time to market” come to mind? Here are three ways to simplify the...
Jayne Groenewald
Mar 24, 20152 min read
Where To Use Your Introduction Message
When you have created your introduction message, the next logical step is where to use it. It would be a pointless exercise to create an...
Jayne Groenewald
Mar 19, 20154 min read
Your Self Introduction
When meeting new prospects or at a networking event be ready with your self introduction. Use it everywhere you talk to someone who asks...
Jayne Groenewald
Mar 14, 20156 min read
Turn Cold Calls Into Gold Calls
It’s no wonder that many people are averse to making cold calls. Just the name itself, “cold call” sounds unappealing, and that can...
Jayne Groenewald
Mar 14, 20156 min read
Selling Father's Day
Sport & Hobby Baskets A whole new movement is sweeping the country where men are becoming more involved in parenting children. It’s...
Jayne Groenewald
Mar 14, 20153 min read
5 Deadly Sins in Sales
1 “Slam dunking” a prospect into buying may make a sale but not a long-term client. The one-call sales approach is being replaced by the...
Jayne Groenewald
Mar 13, 20152 min read
Sell More By Going The Distance
If you listen to many sales gurus, you might think that making a sale is as simple as saying certain magic words and presto - the...
Jayne Groenewald
Mar 13, 20154 min read


Marketing Strategies for Everyday Business
Getting to the right people at the right time with the right message … affordably … is the obvious key to marketing success. But which...
Jayne Groenewald
Mar 8, 20158 min read
How Your Body Language Can Turn A Hard Customer Into A Soft Sell
Dogs hear sounds our ears can’t detect. Bats see shapes our eyes can’t perceive in the dark. And customers pick up subliminal signals...
Jayne Groenewald
Mar 7, 20158 min read
Watch For Buying Signals To Close More Sales
Fear of flying. Fear of snakes. Fear of heights. They are all based on your conviction that a bad thing is going to happen to you if...
Jayne Groenewald
Mar 7, 20155 min read
How to Sell More Merchandise by “Humanising” Your Ads
The shortest route to the customer’s wallet is through the heart. Successful ads play to the customer’s emotions with strong “human...
Jayne Groenewald
Mar 6, 20153 min read
Don't Rely on Seasonal Business - Think Outside The Box to Make Sales All Year Round
Birthdays, anniversaries and baby showers can keep business going, but often, even these daily deliveries aren’t enough to keep profits...
Jayne Groenewald
Feb 23, 20153 min read
What's Your Slogan?
We take so much time, thinking up a suitable name for our business that more often than not we forget about one important segment that...
Jayne Groenewald
Feb 23, 20152 min read
23 Steps To A Better Website
Is your website attracting traffic but no sales? Do you wonder what you can do to make those potential customers stay at your site...
Jayne Groenewald
Feb 16, 20155 min read
Tips for Writing Courteous and Professional Emails
Communicating your company’s marketing message via email is more important than ever. With email boxes becoming more inundated with...
Jayne Groenewald
Jan 27, 20155 min read


Making The Most Of Your About Us Section
Do you have a unique selling proposition (USP) and if so do you use it in your About Us section on your website or Facebook page? Most...
Jayne Groenewald
Jan 23, 20156 min read
Email Lists - What Are They and Why Do You Need Them?
You hear a lot from marketers about growing your email list, along with ways to grow this list. Although this information is very...
Jayne Groenewald
Jan 23, 20158 min read
Marketing Buzzwords That Are Really Annoying
Marketers tend to us a whole bunch of buzzwords, that are extremely annoying to small business owners. They are annoying simply because...
Jayne Groenewald
Aug 24, 20143 min read
Free Advertising Does Work
Although it is a known fact that it is easier to get a return on your investment faster with paid ads, for those that are on a shoestring...
Jayne Groenewald
Jun 2, 20143 min read
Marketing Strategies For Gift Basket Businesses
One of the most important things to focus on when starting or growing your gift basket business is marketing. If you do not market your...
Jayne Groenewald
May 26, 20143 min read
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