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Gift Basket Business Articles
A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.
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Marketing - Take It One Step At A Time
Marketing can be so daunting, and when you are not getting results then it can feel devastating, and you may even feel like throwing in...
Jayne Groenewald
Oct 26, 20167 min read


What Is Remarketing?
You may have heard the term remarketing recently, but do you know what it means for you and your business? In the past when somebody...
Jayne Groenewald
Sep 23, 20162 min read
The Logic Behind Adwords
When it comes to marketing there are going to be some times where you are simply going to have to pay for your marketing efforts, and...
Jayne Groenewald
Sep 15, 201610 min read
7 Ways To Get Traffic To Your Website
Having a website means absolutely nothing unless you are able to get visitors to your website. How to get visitors to your website is a...
Jayne Groenewald
Sep 14, 20162 min read
Is It Really Necessary To Blog
One of the biggies when checking out marketing methods, is the continual (seemingly unending) mentioning by so called marketing experts...
Jayne Groenewald
Sep 14, 20163 min read


Playing The Long Game
The saying playing the long game refers to active participation in achieving goals which may take some time. This makes it the perfect...
Jayne Groenewald
Sep 8, 20163 min read


Write Product Descriptions That Will Sell
Product descriptions can help you to increase sales, or more to the point unique product descriptions can help you to increase sales. It...
Jayne Groenewald
Aug 25, 20166 min read


Don't Stop Bugging Them
One of the most important marketing strategies that you can do is grow your email list. These are people that have either already...
Jayne Groenewald
Aug 11, 20162 min read
Common Marketing Mistakes
Marketing can be difficult, but the reality is that it needn't be. Marketing is telling people about your business and why they should...
Jayne Groenewald
Aug 9, 20168 min read


The Three Primary Requirements of a USP
Your USP (Unique Selling Proposition) should resonate with potential customers. It should tell potential customers what sets you aside...
Jayne Groenewald
Jun 29, 20163 min read


A Guide To A/B Testing
When it comes to marketing many of us forget to test, and yet marketing is a science and science requires research and testing. It is...
Jayne Groenewald
Jun 22, 20168 min read
It's Quite Simple Really - You Just Have To Take Action
One of the most important factors when it comes to marketing your business is to take action. It is only by taking action that you can...
Jayne Groenewald
Jun 21, 20164 min read
Marketing Gift Baskets to Small Business Owners:
Small business owners can be your best clients so it is wise not to neglect them in favour of larger corporations. When working with...
Jayne Groenewald
Jun 15, 20164 min read
Networking
The ability to connect with people is essential to success in any business. Opportunities to interact with others on a personal level...
Jayne Groenewald
Jun 14, 20164 min read
10 Ways to Use Warm Call Gifts to Sell
Warm call gifts can be one of the most undervalues tools in this business, and yet it is the most inexpensive and most effective methods...
Jayne Groenewald
Jun 9, 20166 min read
Reaching The Male Market
Unlike women who shop for relaxation, most men do not like to shop. Men claim that it’s because they are hunters, not browsers. Whatever...
Jayne Groenewald
Jun 3, 20163 min read
Creating a Newsletter
Regardless of whether you’re in the corporate gift business or individual gift business, you know your target audience is comprised of...
Jayne Groenewald
May 26, 20163 min read
Mastering Rejection
Throughout your business life you are going to face rejection, many of your clients and customers will say no to your offerings, but that...
Jayne Groenewald
May 20, 20165 min read
Bright Ideas
Most of us don’t associate the word “creative” with “selling.” We don’t hesitate to think of ourselves and other gift basket designers as...
Jayne Groenewald
May 18, 20164 min read
Building Your Business Outside Of Holiday Seasons
We all love the holiday seasons, we can easily promote gft baskets for Christmas, Valentines Day, Mothers Day etc... But what about those...
Jayne Groenewald
May 17, 20163 min read
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