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Gift Basket Business Articles

A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.

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Which Marketing Media Will You Use

Marketing media refers to the options you have for getting your message out to potential customers, these can include business cards,...

Jayne Groenewald

Jul 15, 20184 min read

How To Write Promotional Pieces That Sell

The way you use words is a great leverage that can make your business rise to the top. It helps your customers to understand the values...

Jayne Groenewald

Jul 9, 201827 min read

Send A Strong Marketing Message

Send A Strong Marketing Message

Send A Strong Marketing Message

Once you have figured out and understand who your ideal customer is and the buying timeline they go through the next step is to take a...

Jayne Groenewald

Jun 27, 20187 min read

Prime Your Advertising For The Highest Response

Prime Your Advertising For The Highest Response

Prime Your Advertising For The Highest Response

Following on from our last article we are going to take a look at how to win new customers. If you have not read the last article,...

Jayne Groenewald

Jun 23, 201814 min read

Market Like A Pro

Market Like A Pro

Market Like A Pro

Now I bet that headline, has you cringing, after all how do you market like a pro when you honestly don't know anything about marketing. ...

Jayne Groenewald

Jun 19, 201811 min read

Large Images Can Slow Down Your Website

You might find that you website loads a little slow and although there are number of reasons that this could happen, the main cause is...

Jayne Groenewald

Jun 6, 20183 min read

Understanding Sales

Understanding Sales

Understanding Sales

It is a fact that if you want your business to succeed that you absolutely need sales. But in order to get sales (and keep them coming...

Jayne Groenewald

May 21, 20184 min read

If Not Why Not - Marketing

If Not Why Not - Marketing

If Not Why Not - Marketing

There are a number of things that we all do regularly and yet very few of us actually use these things as an opportunity to market and...

Jayne Groenewald

May 7, 20183 min read

Influencing Email Design Factors

Influencing Email Design Factors

Influencing Email Design Factors

I know I have talked about email marketing in the past and the importance of creating an email list and then using that as a means of...

Jayne Groenewald

Apr 8, 20183 min read

Focus on Marketing

Focus on Marketing

Focus on Marketing

Now that you have a better idea of who your customers are, the products that they need, and how much you will charge for those products,...

Jayne Groenewald

Feb 12, 20184 min read

Focus on Sales

Focus on Sales

Focus on Sales

Once you have an idea of your ideal customer, have a good product at the right price and you have started marketing you need to start...

Jayne Groenewald

Feb 11, 20186 min read

Have Some Fun With Your Business

Have Some Fun With Your Business

Have Some Fun With Your Business

So many parts of business are boring and mundane that we very often find ourselves in a rut, but it really need not be this way. ...

Jayne Groenewald

Oct 19, 20174 min read

How To Stand Out From The Crowd

How To Stand Out From The Crowd

How To Stand Out From The Crowd

Great products and customer service is one sure way to make your business stand out. However, for the most part these aspects are only...

Jayne Groenewald

Oct 16, 20175 min read

Marketing - Focus On The Customer

Marketing - Focus On The Customer

Marketing - Focus On The Customer

There are literally hundreds of options for marketing your business, and that is not an exaggeration. You can advertise, use pay per...

Jayne Groenewald

Sep 17, 20173 min read

How To Create A Blog Post List

How To Create A Blog Post List

How To Create A Blog Post List

One thing that marketers are constantly telling us to do is to write a blog. I have written about this before, and in our industry I...

Jayne Groenewald

Sep 10, 201710 min read

Guide To Email Marketing

Guide To Email Marketing

Guide To Email Marketing

So many are not making the most of email marketing and this is costing in sales. Email marketing is a way for you to stay in touch with...

Jayne Groenewald

Sep 7, 20174 min read

Define Your Target Market In Just 6 Steps

Define Your Target Market In Just 6 Steps

Define Your Target Market In Just 6 Steps

Defining your target market seems to be really complicated and difficult to do, and yet it needn't be. In this article we are going to...

Jayne Groenewald

Jul 13, 20173 min read

Marketing Tips To Get New Clients

Getting new customers or new clients is not easy, it requires hard work, dedication, consistency and above all patience. But there are...

Jayne Groenewald

Jul 11, 20172 min read

Marketing Is A Science - Part 6 - Experimenting and Testing

Marketing Is A Science - Part 6 - Experimenting and Testing

Marketing Is A Science - Part 6 - Experimenting and Testing

Definition of Science - The intellectual and practical activity encompassing the systematic study of the structure and behaviour of the...

Jayne Groenewald

Jul 5, 20174 min read

Marketing Is A Science - Part 5 - The 4 P's Of Marketing

Marketing Is A Science - Part 5 - The 4 P's Of Marketing

Marketing Is A Science - Part 5 - The 4 P's Of Marketing

There are four element's to the marketing mix (often referred to as the 4 P's). This mix is used by marketing and branding agencies...

Jayne Groenewald

Jun 29, 20173 min read

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