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Gift Basket Business Articles
A selection of gift basket business articles that cover every aspect of running a gift basket business from home. Access to individual articles is restricted and only available to members with a paid subscription. To subscribe and gain access to individual articles please visit our Plans and Pricing page.
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Go Small With These Big Tips
Gift trends follow economic and political moods. With that in mind, think SMALL when it comes to gift designs. With so many people...
Jayne Groenewald
Apr 19, 20152 min read
Ten Tips for Creating Best-Selling Gifts
1. Make it a keepsake. Select a container that the recipient will be able to use after the contents have been used. 2. Include a...
Jayne Groenewald
Apr 19, 20152 min read
How To Make a Budget Basket Look Fabulous
It’s all about creating high perceived value with low cost methods. That’s what the best of designers employ when they need to please...
Jayne Groenewald
Apr 16, 20152 min read
Get Well Gift Basket Ideas
It is sometimes difficult to determine what to add to a get well gift basket. Most get well gift baskets contain fruit or soups, but...
Jayne Groenewald
Mar 31, 20153 min read


How To Determine How Much Stock You Need
One of the hardest things to calculate is how much inventory you need. This is difficult enough when you have an established business,...
Jayne Groenewald
Mar 25, 20156 min read
5 Mistakes To Avoid When Creating Gift Baskets
Making a gift basket is fun and easy. No matter what container you choose or what you put inside you are sure to put a smile on the...
Jayne Groenewald
Mar 24, 20154 min read


Increase Profits With Upselling
You have probably already decided on your pricing strategy, but may now be wondering how you can convince customers to spend a little bit...
Jayne Groenewald
Mar 14, 20154 min read
The Right Shred
Building sturdy, stable baskets is the aim of all basket pro’s. But learning how to build baskets with strong mechanics can be complex....
Jayne Groenewald
Mar 14, 20151 min read
Selling Father's Day
Sport & Hobby Baskets A whole new movement is sweeping the country where men are becoming more involved in parenting children. It’s...
Jayne Groenewald
Mar 14, 20153 min read


How To Colour Co-ordinate Mismatched Products
In our article "Taming The Wild Wheel Of Colour" we advised how to use a colour wheel for colour coordinating your gift baskets. But...
Jayne Groenewald
Mar 11, 20152 min read


Taming the Wild Wheel of Colour
The use of colours in your gift baskets can evoke feelings and emotions. Many baskets are put together without any thought to the colour...
Jayne Groenewald
Mar 11, 20155 min read


Enhance-It! Enhancements Vs. Products
Basket designers have always asked the probing question: “Should we enhance our design or not?” Photo 1. The decision to choose a design...
Jayne Groenewald
Mar 7, 20152 min read
Opportunities in Affluent Gifting and Luxury Trends
The dream of many business owners is to attract clients who have large amounts of money to spend on gifts. Appealing to affluent gifters...
Jayne Groenewald
Mar 6, 20153 min read


Unique Containers For Gift Basket Design
Sometimes a great gift is not just what is inside the container, but actually the container itself. Always looking for something unique...
Jayne Groenewald
Mar 6, 20151 min read
Designing Baskets For Men
Without question, women dominate the buying market, especially when it’s time to shop for a gift. Even when men are sending a gift to...
Jayne Groenewald
Mar 3, 20155 min read
Don't Rely on Seasonal Business - Think Outside The Box to Make Sales All Year Round
Birthdays, anniversaries and baby showers can keep business going, but often, even these daily deliveries aren’t enough to keep profits...
Jayne Groenewald
Feb 23, 20153 min read
Learn New Skills and Strive to Improve
In order to truly grow your business you need to consider more than advertising and marketing. Too many forget about learning new skills...
Jayne Groenewald
Dec 15, 20143 min read
Men and Gift Baskets
So many times we forget about men, when we are creating gift baskets. I don't know why this is, and this is something I am equally as...
Jayne Groenewald
May 19, 20142 min read
Colour Combinations For Finishing Touches
You have decided which products should go into your gift basket and how to stabilise them, now comes choosing your colours. This is all...
Jayne Groenewald
May 13, 20144 min read
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